E-commerce field is not static
Unlike the brick and mortar store, there no known magic you can use to determine the number of visitors you can receive in your online shop. On a day your site receives different visitors within a short duration. Even though you can use available analytics to draw future visits predictions, it is hard to be 100%. Your predictions might end up being wrong. If you didn’t know, the online visits or shopping levels vary with the day, time, the season of the year, and the prevailing trends. Also, your marketing strategies such as promotions impact your traffic levels. In this essence, preparing your e-commerce site for the varying traffic levels is essential. You will avoid instances of web crashes during peak seasons or when you introduce a flash sale promotion. Hence, moving to a scalable enterprise ecommerce platform is recommendable.